SEO CONSULTANT.

HERE IS YOUR FREE SEO GUIDELINE!

(the ultimate guide).

 

 

1. ON-PAGE SEO OPTIMIZATIONS.

 

OUR ON-PAGE OPTIMIZATIONS INCLUDE:

 

• Keywords

• Copywriting

• Media

• Links

• UX User Experience

• Conversions

 

 

OUR GOAL IS:

 

• Increase dwell time

• build rapport for your brand

• drive conversions

 

 

OUR CHECKLIST STARTS HERE

 

 

1. SEO PERFORMANCE.

 

1.1 Google Analytics to track the performance of the sites (installed)

1.2 Are you tracking your primary keyword phrase?

1.3 Is my page crawlable? (www.tools.ranksider.com/header-checker)

1.4 Are sites indexed? Check on Google Search Console

1.5 Are you targeting the right keywords? (only one keyword per site, "keyword cannibalization") - target only one primary keyword per page and then focus on updating and growing that page with new content!

 

IMPORTANT: You can target 2 similar keywords IF one keyword stands for INFORMATIONAL and the other for TRANSACTIONAL purposes.

 

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2. KEYWORD SEO.

 

DOES YOUR PAGE SATISFY SEARCH INTENTS?

Does your page satisfy search intent? But let's check for a second what a "search intent" is. It does not make sense to use difficult keywords to rank for because your competition is already dominating the market. Once your page authority grows, you can tackle those keywords too, but not when you are nowhere.

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On the other hand, keywords that nobody or very few people are searching for will not bring you the results you are looking for. 

Make sure that the keywords you use, YOUR CLIENTS ARE SEARCHING on Google. Too often, companies make this mistake and use difficult keywords or search terms nobody is looking for.

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Structure your keyword building into "informational" and "action."

Use this tool "MANGOOLS" to check on KD (keyword difficulty), monthly searches, and trends.

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2.1 KEYWORD MUST BE IN THE H1 TITLE.

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2.2 KEYWORD TITLE MUST BE CLICKABLE "interesting" (click through rate).

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2.3 ADD MODIFIERS to your title like "2022 or TOP or BEST".

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2.4 DID YOU USE ALL OF YOUR TITLE TAG REAL ESTATE?

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2.5 USE MAX 65 CHARACTERS FOR YOUR TITLES.

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2.6 URL STRUCTURE SHOULD BE LEAN (short).

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2.7 BETTER UX (user experience).

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2.8 THE PRIMARY KEYWORD MUST BE IN THE FIRST SENTENCE.

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2.9 KEYWORD DENSITY IS IMPORTANT BUT BE CAREFUL.Check here " https://www.internetmarketingninjas.com/ "

 

2.10 KEYWORD PLACEMENT IS MORE IMPORTANT THAN DENSITY.

 

2.11 AD VARIATIONS OF THE KEYWORD IN THE COPY YOU WANT TO RANK FOR.

 

2.12 USE VIDEOS TO BE SEEN ON GOOGLE AND YOUTUBE SO YOU COVER THE TWO BIGGEST SEARCH ENGINES.

 

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3. SEO LINKS.

 

We distinguish here between EXTERNAL and INTERNAL links.

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A example for external link building would be:

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Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).

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A example for internal link building would be:

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Internal links are those that point from one page to another on your site. External links, by contrast, are ones that point to a page on another domain. For example, a link to the Semrush Features page from this article is an internal link, and a link to Google's Keyword Planner tool is an external link.

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3.1 DOES YOUR PAGE HAVE INTERNAL LINKS?

 

3.2 ARE YOUR INTERNAL LINKS USING DESCRIPTIVE ANCHOR TEXT?

 

3.3 ARE YOUR INTERNAL LINKS OPTIMIZED BASED ON THE FIRST LINK PRIORITY?

Don't use pages that you want to rank in the navigation.

 

3.4 DOES THE PAGE HAVE BREADCRUMBS?

 

3.5 ARE YOUR INTERNAL LINKS USEFUL?

 

3.6 ARE ALL OF YOUR LINKS USING PREFERRED URLS?

Avoid redirect chains.

 

3.7 DOES YOUR PAGE HAVE EXTERNAL LINKS?

Linking to relevant and trusted recourses builds the trust of your page.

 

3.8 ARE ALL AFFILIATE, SPONSORED, OR PAID LINKS USING A "NO FOLLOW" TAG?

 

3.9 ARE ALL OF YOUR EXTERNAL LINKS SET TO OPEN IN A NEW WINDOW?

 

3.10 DOES YOUR PAGE HAVE BROKEN LINKS?

 

3.11 ARE ALL OF YOUR LINKS CLEARLY LINKED?

Links should always be underlined, and in another color so people are clicking on them.

 

 

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4. UX or USER EXPERIENCE.

 

4.1 DOES YOUR PAGE LOAD IN LESS THAN 3 SECONDS?

UX (user experience) is one of the most important factors.

 

4.2 IS YOUR PAGE RESPONSIVE AND MOBILE-FRIENDLY?

 

4.3 DOES YOUR WEBSITE HAVE AN SSL CERTIFICATE INSTALLED?

It is a ranking factor, and Google Chrome labels your site as NOT SECURE. Check your status on this website for free: www.digicert.com/help/

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4.4 IS YOUR FONT TYPE LEGIBLE AND EASY TO READ ON ALL DEVICES?

Some of the most accessible fonts to read are Open Sans, Montserrat, and Play-fair Display.

 

4.5 IS YOUR FONT SIZE LARGE ENOUGH TO BE EASILY READ ON ALL DEVICES?

 

4.6 DOES YOUR PAGE USE AGGRESSIVE INTERSTITIALS?

Interstitials are popups on your page to force users to subscribe, for example, to your site. Google is punishing sites for doing this. Never use them on the home page but only when your users visit a second or third page. If possible, avoid loading them on mobile unless it is super necessary!

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4.7 DOES YOUR PAGE HAVE AGGRESSIVE AD PLACEMENTS?

Google's algorithm is targeting such sites and penalizing them heavily. Sure, some businesses are very dependent on ad revenue, but let's be honest, many of them are pushing it too far. If you want to perform well in Google, you must think about the user first because Google is doing this. Once you solve this, you can strategically place your ads.

 

 

 

5. LOCAL SEO.

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What is Local SEO?

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Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google.

 

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

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5.1 IS YOUR ADDRESS PROMINENTLY DISPLAYED?

The best way is to display your address in the footer, so it's visible on every page. Don't display all locations in the footer and if you have more than one because you will confuse the local search engines and you bring yourself in trouble.

 

5.2 IS YOUR ADDRESS USING STRUCTURED DATA?

Google claims that structured data is necessary for an SEO listing because the algorithm requires it. Structured data will help Google better understand your service or company and list you properly. It's essential for your website performance.

 

5.3 IS YOUR PAGE USING STRUCTURED DATA?

Very important for local businesses. 

 

5.4 IS THE STRUCTURED DATA SET UP CORRECTLY?

The best tool to use and find out is: https://www.gotchseo.com/on-page-seo/

 

5.5 ARE YOU GIVING HEALTH, FINANCIAL OR LEGAL SERVICES?

Google's algorithm update on August 9th, 2018, nicknamed "the Medic Update," makes many believe that Google is targeting your money, your life, or YNYL.

 

5.6 ARE YOU LISTED ON GMB? (Google My Business) - If you are not sure how to set up your GMB listings, please watch this video here.

 

The idea is to list websites accurately and adequately to their themes so it can be avoided that you have a legal website, but you are listed under Loans as an example.

 

• The Purpose of the Page

• Expertise, Authoritativeness, Trustworthiness

• Leading Content Quality and Amount

• Website Information about who is responsible

• Website Reputation about who is responsible

 

 

5.7 DOES YOUR PAGE HAVE THE APPROPRIATE DISCLAIMERS?

It is a signal of trust for your website.

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5.8 DOES YOUR PAGE LIST AND LINK TO ALL SOURCES OF INFORMATION?

No plagiarism, but if you did not have the information before you visited a specific page, simply link to this page and give them authority. It is not only ethical, but it also makes your page trustworthy and an important source of information, resulting in more and more extended page visits.

 

5.9 DOES YOUR BLOG CONTENT HAVE A VISIBLE AUTHOR?

It sounds not essential, but it is. Every single blog post should have a visible author. Hiding who the author is will hurt your SEO performance big time.

 

5.10 IS THE AUTHOR CREDIBLE AND QUALIFIED TO WRITE ABOUT THE TOPIC?

 

EAT stands for:

 

• Expertise

• Authoritativeness

• Trustworthiness

 

It has been a big topic since August 1st, Google's update.

 

Google simply wants to ensure that the typical Internet nonsense comes to an absolute minimum and, one day, disappear.

 

Which content, when you search on a specific content, will have for you more value:

 

1. someone that has years of experience in this sector

or

2. a guy that thinks to know everything and must give his opinion even if he is not an expert

Think about it. It makes logical sense that Google is taking this as a big part of the SEO calculation.

 

2.11 DOES EVERY BLOG POST HAVE A DETAILED AUTHOR BOX OR BIO SECTION?

Create credibility straight from the start. It should explain why the author is qualified.

 

5.12 DOES EVERY AUTHOR HAVE A DEDICATED AND DETAILED AUTHOR PAGE?

It adds simply another level of trust to your website, service, and content.

 

5.13 DOES THE PAGE HAVE A CLEAR CALL-TO-ACTION (CTA)?

Very important as one of the most important parts of your Google listings will be, how often will people click on your link? It's called CLICK THROUGH RATE, which indicates how compelling your meta is written.

 

It's also called "Goal Completion," which is the action that the user is supposed to take on your page. Two-goal completion would be, for example, going to the page and filling out the form or calling us.

Every site on your website should have a call to action.

 

5.14 IS THE PAGE SHARABLE?

Social media buttons should be prominently displayed on every informational site because it is more likely that this page will be shared with others to benefit from the information.

 

5.15 THE LAST POINT IS TO OPTIMIZE THE DESIGN AND USABILITY OF YOUR WEBSITE.

 

Ask yourself only one question:

 

Is the design modern and updated?

 

Many websites need a severe facelift as they look stuck in the 90s. It is your potential customer's first touch point, so you should keep this in mind.

 

Striking a balance between design and UX (user experience) is critical from an SEO perspective.

 

 

WOW, that was a lot, wasn't it? So you see how much you have to work on per page to get the customers you always wanted. It is not only title, meta, and keywords, NOPE, it is a bit harder than that.

 

Choose our AI tools to help you with your SEO effort, or if you want, hire us to do it for you. If you are curious about how that works, please check below: